Towards Zero is a global vision for a future free of deaths and serious injuries on our roads.
It acknowledges that as humans, we make mistakes. But when those mistakes happen on our roads we come off second best, because our bodies aren’t designed to absorb high impact speeds. They never have been and never will be.
That’s why we need to ensure we have a safe road system in place. A system that protects us from our own mistakes and those of others. A system that will change road safety for good.